If you don’t know Heather, you should. And if you’ve never met her, or visited her incredible blog Sprinklebakes, I’d be willing to bet that you’ve pinned a recipe or two of hers, maybe without even realizing it. I mean, I see her vanilla bean mini donuts with turquoise frosting almost every time I log onto Pinterest! So it came as no surprise to me when she was offered a book deal, and I was over the moon (and a little terrified) when she emailed me to ask if I’d be interested in doing some head shots and a promo video for the book’s release.
Heather’s creativity knows no bounds, and we share a deep love for color and whimsy and Kate Spade and Bri Emery’s blog, so it truly felt like a match made in heaven. When we first began brainstorming ideas for the video, we had initially settled on a semi-documentary-style approach, where we would follow Heather as she baked and talked about the influence of art on her work, but her book editor pretty quickly suggested we go a more lighthearted route… something that would be much more likely to go viral on YouTube. His idea was to make Biscuit (Heather’s pug, who makes many cameos on her blog) the star of the show, and have HIM be the one doing the baking. A dog? Baking? We initially kind of freaked out about that, because the last thing we wanted to do was make something hokey and cheesy. But I absolutely stand corrected, because using that as a jumping off point actually led to an overall concept that we’re both super proud of and actually seems to stand out from the typical earnest, serious kinds of promotional videos out there. Without giving too much away, here’s what we came up with:
How cute is Biscuit? Seriously?
Heather debuted the video on her blog last week in a lovely post that also included a delicious recipe for mint-white chocolate mousse cake, and it’s been getting such a great response that I wanted to share it here too, along with some of the photos I took of Heather. How gorgeous is her mane of platinum blonde hair? And that Kate Spade purse? TO DIE FOR.
Also, you have to be sure to grab a copy of the whole reason for this shoot… the book! You can pre-order it on Amazon here, and it will officially hit stands May 1. I’ve seen it in person, and it is a BEAUT. A must-have for anyone who loves baking and/or art.
Heather, thank you so much for allowing me to be apart of such an incredible, challenging, creative, and FUN project! It was an amazing experience.
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Mary Marantz - Oooh this book looks amazing!! So awesome!
M:)
Amanda - That was so cute and clever!
Recent Features: Green Wedding Shoes, ModCloth, Rock ‘n Roll Bride, and More! » Morgan Trinker Photography | Birmingham, AL - […] of my very favorite websites for years now, ModCloth, did a giveaway of Heather’s Sprinklebakes book and included the promo video I created for her. Such an […]